Multiple location SEO hosting allows you to attract business globally. The concept of SEO alone can be an uphill task if you don’t have the technical know-how, and multiple location SEO is a different matter altogether. This article will bring you up to speed and explore some hosting SEO requirements.
What Is Multiple Location SEO?
Multiple location SEO is a sub-branch of web hosting for SEO that’s involved in optimizing businesses that have locations in different locations. When done well, multiple location SEO helps customers discover your offerings when they search for particular keywords. Simply put, multiple location SEO helps narrow down a search based on a customer’s current location.
What Are the Benefits?
Multiple SEO has a wide range of benefits, including:
- Helping to boost local marketing results
- Attracting local consumers
- Increasing brand awareness
Multiple SEO for E-Commerce Businesses
More and more e-commerce businesses are discovering the value of multiple SEO in attracting customers around the globe. If your website isn’t SEO optimized, you won’t be discoverable on search engines, meaning you’re losing business. By optimizing your website for multiple-location SEO, you’re setting yourself up for success. For example, if your business is located in the US but you have a franchise in Singapore, without multiple location SEO, locals in each place may not come across your website.
Optimizing Your Website for Multiple Location SEO
If you’ve just discovered multiple location SEO and understand the benefits it can bring to your organization, here are the steps you need to take:
Design One Excellent Website
Instead of having many similar websites, it can help boost traffic to have one website; it can also help to choose wisely when selecting URLs. For example, you can opt to have the main URL directing visitors to the website and create subdomains to direct them to particular locations.
Have Different Landing Pages for Different Locations
Having different landing pages for various locations provides an opportunity for customers to identify with your brand. It’s important to carry the same branding across all the landing pages, but they should also be unique. The following information should be included on the landing page:
- Address
- Phone number
- Hours
- Office staff
- Embedded Google map
- Promotions
- Links
Consistently Audit Reviews
Many customers will turn to the internet to read reviews before signing up for a service or visiting a location—it literally pays to have a lot of positive reviews. You can request past customers to leave a review on your website, and you should also make a point to promptly respond to reviews, whether positive or negative.
Create Relevant and Unique Content
Content marketing has stood the test of time and is one of the most effective ways of achieving organic SEO. To optimize your website for multiple location SEO, you should publish original and informative content. Some of the types of content you should consider publishing include:
- Blogs and articles
- Product reviews
- Employee about me pages
- Portfolios
- Infographics
Multiple location SEO hosting is important because, when done well, it helps businesses enjoy business across the globe. It requires a bit of patience because it can be a time-consuming affair, however. Consider speaking with experts if you aren’t sure where to begin.