How to Index Backlinks (and How Long It Takes)
There's no such thing as indexing a link on its own. Google crawls a page, reads it, and decides whether to add that page to its index. The links on the page come along with it. So when someone says "my backlink isn't indexed", what they mean is that the page carrying the link isn't in Google's index.

At a glance
- Google indexes pages, so a backlink counts as indexed when the page it sits on is in Google’s index.
- An unindexed linking page has one of two problems: Google hasn’t found it yet, or Google found it and decided not to index it.
- Google says crawling “can take anywhere from a few days to a few weeks”, and requesting a crawl doesn’t guarantee the page gets indexed.
- If you own the linking page, fix the page and link to it from pages Google already crawls. If you don’t, ask the owner or link to it yourself.
- On private blog network sites, skip Search Console, because a verification code on every blog is a footprint. Use internal links, a sitemap and fresh posts.
- Pinging, Web 2.0 blasts and paid link-indexing services force discovery. Discovery is rarely why a page stays out of the index.
Google indexes pages, not links
That page is unindexed for one of two reasons:
- Google hasn’t found it. The page is new, nothing Google crawls links to it, and it’s not in a sitemap Google reads.
- Google found it and passed. The page is thin, duplicated, orphaned or sits on a site Google crawls rarely and trusts little. Google saw it and chose not to index it.
Almost every “index your backlinks fast” trick deals with the first problem. Most stubborn cases are the second. You can ping a thin page a hundred times and it will stay out.
How to check whether a backlink is indexed
Start by finding out which of the two problems you have.
Search for the exact URL. Paste the full URL of the linking page into Google, or use site: followed by the URL. If the page shows up, it’s indexed. If it doesn’t, it may still be indexed but rarely shown, so treat “no result” as “probably not indexed” and check again in a week.
Use URL Inspection if you own the page. In Google Search Console, URL Inspection tells you whether a URL is indexed and, if not, why. Google’s Page indexing help (fetched 2026-10-28) defines “Discovered - currently not indexed” as a page “found by Google, but not crawled yet”, and “Crawled - currently not indexed” as a page “crawled by Google but not indexed”. The first is a discovery problem, the second means Google looked and passed. It only works on sites you’ve verified. You can’t inspect a page on someone else’s site.
Don’t read Ahrefs or Majestic as Google. A link showing up in Ahrefs or Majestic means their crawler found it. It says nothing about whether Google has crawled or indexed the page. Plenty of links that show up in third-party tools sit on pages Google never indexed. You still want those tools to check your backlinks, but confirm indexing in Google itself.
A quick decision tree:
- Is the linking page indexed? Yes: you’re done with indexing. If the link isn’t moving anything, that’s a different question (see the end of this article).
- No. Do you own or control the linking page?
- Yes, and it’s a normal site: fix the page, link to it internally, request indexing in URL Inspection.
- Yes, and it’s a PBN blog: fix the page, link to it from the homepage and recent posts, keep the sitemap current, no Search Console.
- No: ask the owner, link to the page from a site you control, or accept that the link may never count.
How long backlink indexing takes
There is no fixed time. It depends on how often Google crawls the site the link is on. A page on a site that publishes daily and gets crawled constantly can be indexed within hours. A new page on a small site nobody links to can wait weeks, or never get indexed.
Google’s own guidance on recrawling says: “Crawling can take anywhere from a few days to a few weeks” (fetched 2026-10-28). The same page warns that “Requesting a crawl does not guarantee that inclusion in search results will happen instantly or even at all.”
If a linking page is still unindexed a few weeks after the link went live, waiting longer rarely fixes it. Go back to the decision tree.
Indexing is only the first step. How long a link takes to move rankings once it’s indexed is a separate question, which we’ll answer in an upcoming guide.
If you own the linking page: make it worth indexing
When the link sits on your own site, you control everything Google looks at. Work through these in order:
- Make the page worth indexing. A short page that exists only to hold a link is the classic “crawled, not indexed” case. Write a real article on a topic that fits the site.
- Link to it from pages Google already crawls. The homepage and your most recent posts get crawled most. A new post linked from the homepage gets found fast. An orphaned page with no internal links may never be found.
- Keep the XML sitemap current. WordPress generates one by default. Google calls a sitemap “merely a hint: it doesn’t guarantee that Google will download the sitemap” (fetched 2026-10-28), but it costs nothing.
- Request indexing on your own normal sites. Google says: “To request a crawl of individual URLs, use the URL Inspection tool” (fetched 2026-10-28). You must be an owner or full user of the property, there’s a quota, and Google adds that requesting a recrawl several times “won’t get it crawled any faster.”
On PBN blogs, skip Search Console
If the link sits on a blog in your private network, don’t verify that blog in Search Console. Our PBN guide lists Search Console, analytics and advertising codes as harmful footprints, because they put a unique ID in the HTML of every site that uses them, and the same account across a network ties the blogs together.
So on a PBN blog, you work with what Google already sees:
- Publish the post with the link as a normal article, at a random length, ideally 600 words or more (the guide’s floor for avoiding short-article footprints).
- Link to it from the blog’s homepage and from one or two related older posts. Let it drop off the homepage naturally as you publish more.
- Keep posting. A blog that gets new posts regularly gets its homepage recrawled, and new posts linked from it get found.
- Leave the default WordPress sitemap on.
If a PBN blog’s pages keep getting crawled but not indexed, the problem is usually the whole blog, not the post. We look at that in why PBN blogs get deindexed.
Running the blogs on Easy Blog Networks. Every blog on Easy Blog Networks is a standard WordPress install on a mainstream hosting provider, using that provider’s IPs and nameservers. Automatic updates and daily backups keep the blogs online and healthy, and scheduled AI posts (with your own OpenAI API key, from daily to monthly) keep new content going on each blog. EBN doesn’t make pages index faster. It keeps the blogs in the state where Google keeps crawling them.
If you don’t own the linking page
You have three options, and none of them is a guarantee.
- Ask the owner. If the page is thin or orphaned, they may link to it from a related post or add it to their sitemap. If they use Search Console, they can request indexing.
- Link to the page yourself from a page Google crawls often, on your own site or one of your blogs. That gives Google a path to the page, which fixes discovery only.
- Let it go. Some pages never get indexed because Google decided they aren’t worth it, and a link on a page like that was weak anyway. Spend the effort on the next link.
What no longer works, or never did
Pinging Google’s sitemap endpoint. Google deprecated it in June 2023: “we’re deprecating our support for sitemaps ping and the endpoint will stop functioning in 6 months.” A later update to the same post says “The sitemaps ping endpoint deprecation is complete” (fetched 2026-10-28). WordPress still sends update pings to services like Ping-O-Matic when you publish, which is harmless, but third-party “ping your backlinks” tools don’t reach Google’s index.
IndexNow for Google. IndexNow is a protocol some search engines use to accept URL submissions. Google’s documentation on asking Google to recrawl lists URL Inspection and sitemaps as the methods, and doesn’t mention IndexNow (fetched 2026-10-28). Don’t count on it for Google.
The Indexing API. Some tools push any URL through Google’s Indexing API. Google’s documentation is plain about its scope: “The Indexing API can only be used to crawl pages with either JobPosting or BroadcastEvent embedded in a VideoObject” (fetched 2026-10-28).
Social shares and Web 2.0 blasts. Posting the URL on social networks or on dozens of free blog platforms can help Google discover a page, the same way any link from a crawled page can. It does nothing for a page Google already saw and passed on, and mass-created Web 2.0 posts are the kind of low-value links Google’s spam policies call out.
Paid link-indexing services
There’s a whole industry selling backlink indexing. You submit a list of URLs and the service promises to get them indexed. Most of them work on the discovery problem: they place links to your URLs on pages they control, push them through APIs, or ping them.
We don’t recommend paying for them, for three reasons:
- They mostly solve the problem you rarely have. If Google found a page and passed on it, more discovery won’t change that.
- You can’t see how they do it. Some route your URLs through networks of low-quality pages or APIs that weren’t built for this, which ties your links to exactly the patterns Google looks for.
- “Indexed” can be temporary. A thin page that gets pushed into the index can drop out again.
If you control the linking page, the free fixes above work better. If you don’t, the link wasn’t yours to fix.
FAQ
How do I get my backlinks indexed?
Check whether the linking page is indexed. If not, and you own it, improve the page, link to it from your homepage or recent posts, keep a sitemap and (on normal sites, not PBN blogs) request indexing in URL Inspection. If you don’t own it, ask the owner or link to it from a site you control.
How long does it take for backlinks to get indexed?
It depends on how often Google crawls the linking site. Google’s own range for crawling is “a few days to a few weeks” (fetched 2026-10-28), and some pages are never indexed.
How do I check if a backlink is indexed?
Search Google for the exact URL of the linking page, or use URL Inspection if the page is on a site you’ve verified in Search Console.
Can I use URL Inspection on a page I don’t own?
No. Google says you must be an owner or full user of the Search Console property to request indexing.
Does Ahrefs showing the link mean Google indexed it?
No. It means Ahrefs’ crawler found it. Check Google directly.
Does pinging Google still work?
No. Google retired its sitemap ping endpoint after announcing the deprecation in June 2023.
Are link-indexing services worth it?
Usually not. They push discovery, and most unindexed linking pages were found and passed over. Fix the page, or move on.
Dejan Murko
Dejan is the Director of Opportunities at Niteo, making sure we never run out of things to do.



